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David Ogilvy, often coined “The Father of Advertising,” said that “When you have written your headline, you have spent eighty cents out of your dollar.”
The research is clear: capturing attention doesn’t guarantee action. Microsoft Research found our digital attention spans have decreased to just 8 seconds, while Facebook’s internal
I still remember staring at my laptop in frustration. I was scrolling through my companies social media account that was getting absolutely zero traction, despite
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